Last updated: 16 May 2026

1. Data Controller

Vaiku Oy, Business ID 3555705-2, Gyldenintie 10 44, 00200 Helsinki, Finland. Contact: info@vaiku.io.

2. Scope

This policy describes how Vaiku processes personal data of users of the Vaiku service and visitors to Vaiku websites.

3. Personal Data We Process

We process the following categories of personal data:

Identity and contact data (e.g. name, email address, username)
Account credentials
Profile information you choose to provide (e.g. bio, location, profile picture, interests, links to your social media accounts)
Communications and content you create or upload through the service
Billing information necessary to provide the service
Technical data automatically collected (e.g. device identifiers, IP address, log data)
Website usage and privacy preference data (e.g. pages visited, referrer, browser and device information, approximate location, and your marketing-cookie preference)

4. Purposes and Legal Bases

We process personal data:

To provide the service and perform the contract with you
To process payments and meet legal accounting obligations
To communicate with you about the service and respond to support requests
To prevent fraud and maintain the security of the service, on the basis of our legitimate interest
To understand aggregate website traffic using cookieless Vercel Web Analytics, on the basis of our legitimate interest in improving the website without advertising cookies or cross-site tracking
For optional social media integrations, on the basis of your consent, which you can withdraw at any time
To use optional marketing and advertising measurement tools, on the basis of your consent

5. Recipients and Sub-processors

We use third-party service providers to operate the service, in categories such as hosting, payment processing, email delivery, customer support, cookieless aggregate analytics, and consent-based advertising measurement. Where data is transferred outside the EU/EEA, appropriate safeguards are in place under GDPR Article 46.

6. Retention

Personal data is retained for the duration of your account and for a limited period after closure for legal, accounting, and dispute-resolution purposes. Billing records are retained for the period required by Finnish accounting law (7 years). Marketing-cookie preferences are stored in your browser until you change the choice or clear browser storage.

7. Your Rights

Under the GDPR you have the right to:

Access your personal data
Have inaccurate data rectified
Request erasure
Restrict processing
Receive your data in a portable format
Object to processing based on our legitimate interest
Withdraw consent where consent is the legal basis

To exercise your rights, contact info@vaiku.io. We respond within one month.

You also have the right to lodge a complaint with the Finnish Data Protection Ombudsman (tietosuoja.fi).

8. Security

We apply appropriate technical and organisational measures to protect personal data against unauthorised access, accidental loss, and destruction.

9. Cookies and Similar Technologies

We use essential cookies and local storage required for core site and service functionality, such as sign-in, security, language preference, and remembering your marketing-cookie preference. Essential storage does not require consent.

Vaiku uses Vercel Web Analytics for cookieless aggregate website analytics. Vercel Web Analytics does not use third-party cookies and is designed to provide aggregated traffic data without identifying visitors across websites. It may process page views, referrer, URL, approximate location, browser, device, and operating system information for aggregate statistics. We do not use Vercel Web Analytics custom events to send names, email addresses, or other directly identifying content.

With your consent, Vaiku also uses optional marketing and advertising measurement technologies: Google Analytics, Google Tag Manager, and Meta Pixel. These optional tools may process page views, referrer, browser and device information, approximate location, IP-derived data, and advertising or analytics cookies where applicable. Optional marketing tools are not loaded unless you accept them in the cookie banner.

You can reject optional marketing tools or withdraw consent at any time via Cookie settings on the site. Rejecting marketing cookies does not affect your ability to use Vaiku.

10. Third-party Platform Integrations

If you connect an external platform (such as Instagram, TikTok, YouTube, LinkedIn, or Snapchat) to your Vaiku profile, that platform's own terms and privacy policy also apply. You may disconnect any platform at any time from your account settings.

Vaiku uses YouTube API Services. By connecting your YouTube channel you agree to the YouTube Terms of Service. Our use of information received from Google APIs complies with the Google API Services User Data Policy, including the Limited Use requirements.

11. Changes

We may update this policy as the service evolves. Significant changes will be communicated through the service or by email.

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