Sell out your event with influencer marketing
Influencers create pre-event buzz, live coverage, and post-event content that drives ticket sales and builds anticipation for next year.
Amplify your next event with influencers40%
Increase in ticket sales with influencer promotion
5x
Social media reach vs. event's own channels
78%
Event-goers share experiences on social media
Why influencer marketing works
Pre-event buzz
Build anticipation with countdown content, behind-the-scenes, and ticket giveaways through influencers.
Live event coverage
Get real-time Stories, Reels, and TikToks that make followers feel like they're at the event — driving FOMO for future events.
Ticket sales tracking
Measure direct ticket sales from each influencer with unique promo codes and tracking links.
Post-event content library
Collect a library of professional event content you can use for next year's marketing and highlight reels.
How to get started
Share your event brief
Describe your event, target audience, dates, and what kind of coverage you need.
Select influencers
Choose from applicants based on audience match, content style, and event relevance.
Pre-event & live coverage
Influencers promote your event before and create live content during the event.
Post-event analysis
Review campaign performance, content assets generated, and plan for future events.
Frequently asked questions
How far in advance should I start an event influencer campaign?+
Start 4-8 weeks before the event for pre-buzz content, and finalize influencer selection at least 2 weeks before the event date.
What do event influencers typically charge?+
Many influencers accept free VIP access for smaller events. Larger events can expect to pay €200-2,000+ per influencer depending on their reach.
How do I ensure influencers actually post about my event?+
Set clear deliverables in the collaboration agreement: number of posts, Stories, and deadlines. Vaiku's platform tracks content submissions.
Is influencer marketing suitable for B2B events?+
Yes, especially with industry thought leaders on LinkedIn and Twitter. B2B event influencers drive registrations from targeted professional audiences.
What metrics should I track for event influencer campaigns?+
Track ticket sales via promo codes, social media impressions, hashtag usage, Stories views, and post-event engagement metrics.
Can festivals use influencer marketing effectively?+
Festivals are ideal for influencer marketing. The visual, experiential nature of festivals creates highly shareable content that drives FOMO and future ticket sales.
Should I give influencers VIP access or regular tickets?+
VIP access creates better content opportunities and makes the influencer feel valued. The extra cost is minimal compared to the content quality improvement.
How do I handle influencer logistics at large events?+
Assign a dedicated influencer liaison, provide a content creation schedule, and set up a VIP check-in point with branded materials.
Amplify your next event with influencers
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