Agency results without the agency price tag
Traditional agencies charge 20-40% fees and lock you into long contracts. Vaiku gives you the tools to run professional campaigns yourself.
Try Vaiku for freeSide-by-side comparison
Cost structure
Vaiku
Flat monthly fee — no percentage of campaign spend
Traditional Agency
20-40% commission on top of influencer fees
Contract length
Vaiku
Monthly subscription — cancel anytime
Traditional Agency
Typically 6-12 month minimum commitment
Campaign control
Vaiku
Full control: you choose influencers, approve content, set budgets
Traditional Agency
Agency makes most decisions — limited transparency
Speed
Vaiku
Launch a campaign in minutes
Traditional Agency
Weeks of briefing, proposals, and approvals
Influencer network
Vaiku
Open network — any influencer can apply to your campaign
Traditional Agency
Limited roster — agencies push their own talent
Data & analytics
Vaiku
Real-time dashboard with all metrics accessible to you
Traditional Agency
Monthly reports — agency controls the data
Scalability
Vaiku
Unlimited campaigns on higher tiers
Traditional Agency
Each new campaign requires new negotiation and fees
Industry expertise
Vaiku
Platform + blog resources + customer support
Traditional Agency
Dedicated strategist (included in higher fees)
| Feature | Vaiku | Traditional Agency |
|---|---|---|
| Cost structure | Flat monthly fee — no percentage of campaign spend | 20-40% commission on top of influencer fees |
| Contract length | Monthly subscription — cancel anytime | Typically 6-12 month minimum commitment |
| Campaign control | Full control: you choose influencers, approve content, set budgets | Agency makes most decisions — limited transparency |
| Speed | Launch a campaign in minutes | Weeks of briefing, proposals, and approvals |
| Influencer network | Open network — any influencer can apply to your campaign | Limited roster — agencies push their own talent |
| Data & analytics | Real-time dashboard with all metrics accessible to you | Monthly reports — agency controls the data |
| Scalability | Unlimited campaigns on higher tiers | Each new campaign requires new negotiation and fees |
| Industry expertise | Platform + blog resources + customer support | Dedicated strategist (included in higher fees) |
Why choose Vaiku?
Save 60-80% vs. agency fees
No commissions, no hidden fees. A flat monthly subscription for platform access.
Full campaign ownership
You own the relationships, the data, and the content rights. No middleman between you and your influencers.
Real-time transparency
See exactly what's happening with your campaigns at all times — not just in monthly reports.
Frequently asked questions
When should I choose an agency over Vaiku?+
Agencies make sense if you need full-service campaign management and have no internal marketing resources. For most brands with at least one marketer, Vaiku is more cost-effective.
Do I need marketing experience to use Vaiku?+
No. The platform guides you through campaign creation step by step. Our blog and support team help with strategy and best practices.
Can Vaiku handle large-scale campaigns that agencies usually manage?+
Yes. Our Enterprise plan supports unlimited campaigns, priority support, and dedicated account management for larger organizations.
What if I'm already working with an agency?+
You can run campaigns on Vaiku alongside your agency work. Many brands use both — agencies for large launches and Vaiku for always-on campaigns.
Do agencies provide better influencer matches?+
Not necessarily. Agencies are limited to their roster. Vaiku's open network means any influencer can apply, giving you a wider and often better-matched pool.
How much do influencer marketing agencies charge in Finland?+
Finnish agencies typically charge €2,000-10,000+ per campaign plus 20-40% commission on influencer fees. Vaiku's monthly plans start at a fraction of this.